In today’s society, the ever-decreasing number of spectators attending artistic performances means that alternative solutions need to be found in order to encourage people to take part in cultural events and values.
The cultural project ‘Timişoara - Little Vienna’ aims to be such an alternative by supporting young and talented people from the art high school and the university of Timişoara to participate in cultural activities by organising artistic events in Union Square, Timişoara. Since the spring of 2004, the young artists have been given facilities to allow them to perform, make their work known and show their abilities. They manifest, create and exhibit their visual arts masterworks, present happenings and performance shows and multimedia presentations in classical music, jazz and blues concerts. Young artists are encouraged to promote their work, to organise their own event and to make a name for themselves. Timişoara City Hall, along with its partners, offers them a venue for events and logistic support. The aim of the project is not to collect funds but to allocate funds in order to promote cultural activities and young artists and to give people free access to cultural events. In this way, citizens and tourists will not only have another opportunity to spend their leisure time attending cultural events, but will also have alternative places to get in touch with art. This project is an opportunity to update and to acknowledge the local cultural resources, by making citizens more aware of the cultural values of the city, by promoting culture among the local community and by encouraging and supporting young artists to express themselves and to highlight the beauty of the city. Bringing arts together reinforces the concept of development of a creative industry, a new concept in Romania. This programme also aims to help artists be more communicative, to express themselves freely and to involve the young generation in the cultural aspects of the city. Promoting art in the open air makes ‘Timişoara - Little Vienna’ a project with social character, giving people the opportunity to have free access to cultural events. In addition, the project also aims to be an educational project, a mediator between citizens and cultural activities.
After financing for the project was approved by the Local Council, the project was announced on the City Hall’s webpage and in the media. The artists have been invited to propose events. At the same time, the City Hall’s Communication Department is searching for sponsors. A schedule of events has been organised, posters and flyers advertising the main events have been distributed in the city and a weekly press release has been issued to the media.
The results achieved are: - encouraging young artists to promote their work and to make a name for themselves; - ensuring access to all types of cultural events with a high standard of quality, in an open, free space, during the summer time (since the events take place directly on the streets); - and good use of the architectural diversity and richness of Union Square.
|Award category:||partnership working|
|Sector:||Sports, youth, culture and art|
|Type of activity:|
|Keywords:||Culture, arts, performance, happening|
|Short English description:||The cultural project ‘Timişoara - Little Vienna’ aims to be such an alternative by supporting young and talented people from the art high school and the university of Timişoara to participate in cultural activities by organising artistic events in Union Square, Timişoara|
|Organisation:||City Hall of Timişoara|
|Other applicants:||Timişoara City’s House of Culture, German Statestheater Timişoara, ‘Csiky Gergely’ Hungarian Statestheater Timişoara, ‘Banatul’ Philharmonic Timişoara, different NGO’s from Timişoara|
|Level of government:||local level|
|Size of organisation:||>100|
|Number of people involved:|
|EU membership:||EU member|